Sports are often seen as a unifying factor and a platform for bringing people from different backgrounds together. It is a powerful tool that can help bridge the gap between diverse communities and promote camaraderie. However, sports can also be a place where hate and discrimination thrives. It’s time to put an end to hate and discrimination in sports and promote equality. We must take a proactive approach and develop strategies that create a safe and inclusive sporting environment for everyone. This call to action proposal is a crucial step towards achieving a more harmonious, equal and inclusive sports culture. Let’s work together, promote equality and fight hate and discrimination.
“Sports have the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” – Nelson Mandela
Introduction
Sports have always been regarded as a platform for unison that brings people from different backgrounds together. However, sports are also a place where hate and discrimination finds its way. It’s time to take a stand against hate and discrimination in sports and promote equality. We need to come up with proactive strategies that can create a safe and inclusive sporting environment for all. This call to action proposal towards achieving more harmonious, equal, and inclusive sports culture is a critical step. Let’s promote equality, fight hate and discrimination in sports.
“Sports have the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” – Nelson Mandela
Adidas Foundation and United by Sport
In Germany, the Adidas Foundation has taken an initiative to promote equality and fight hate in sports by creating the United by Sport program. Through this program, United by Sport provides funding to support projects and programs that through sport work towards at least one of the following objectives:
- Increasing access to coaches that practice anti-discrimination approaches and techniques in their sessions and/or increasing access to facilities where anti-discrimination approaches and techniques are implemented.
- Strengthening leadership and capacity to use sport as an instrument in the community to educate and tackle systemic discrimination.
- Increasing access to and uptake of community-based sports programs that combat the effects and root causes of hate and discrimination.
- Improving equity outcomes and reducing community-based indicators of hate and discrimination.
The objective of the United by Sport program is to create a safe and inclusive sporting environment for all. The program aims to provide support to projects and programs that can bring about change and promote equality in sports.
Eligibility and Grant Options
To be eligible for the United by Sport program, the organization needs to be a legal and registered entity with non-profit or non-governmental status (NGO, NPO, CBO, charity, or similar) in the country where the proposed activities are implemented. Any subgranters would also be required to meet these criteria.
The Adidas Foundation offers two grant options:
- Project Specific Funding: Organizations have the opportunity to submit applications for new projects seeking funding ranging from a minimum amount of 150,000 EUR to a maximum amount of 700,000 EUR.
- General Programming Funding: Alternatively, organizations whose regular programming is fully aligned with the criteria outlined in this document can opt to apply for general operational support of up to 50,000 EUR per year for a maximum of three years (minimum amount 10,000 EUR, maximum amount 150,000 EUR).
Deadline and Application Process
The deadline for submitting the proposal is May 31, 2024. To apply for the grant, visit the following website apply here and fill out the application form.
Frequently Asked Questions
What is the United by Sports program and what is its objective?
The United by Sport program is an initiative by the Adidas Foundation to promote equality and fight hate in sports. The program aims to create a safe and inclusive sporting environment for all.
What are the grant options available under the United by Sport program?
The Adidas Foundation offers two grant options – Project Specific Funding and General Programming Funding. The former allows organizations to submit applications for new projects seeking funding ranging from a minimum amount of 150,000 EUR to a maximum amount of 700,000 EUR. The latter allows organizations whose regular programming is fully aligned with the criteria outlined in this document to apply for general operational support of up to 50,000 EUR per year for a maximum of three years (minimum amount 10,000 EUR, maximum amount 150,000 EUR).
Who is eligible to apply for the United by Sports program grant?
Organizations that are legal and registered entities with non-profit or non-governmental status (NGO, NPO, CBO, charity, or similar) in the country where the proposed activities are implemented are eligible to apply for the United by Sports program grant.
What are the objectives that projects and programs under the United by Sports program should work towards?
Projects and programs under the United by Sports program should work towards at least one of the following objectives: increasing access to coaches that practice anti-discrimination approaches and techniques in their sessions and/or increasing access to facilities where anti-discrimination approaches and techniques are implemented; strengthening leadership and capacity to use sport as an instrument in the community to educate and tackle systemic discrimination; increasing access to and uptake of community-based sports programs that combat the effects and root causes of hate and discrimination; and improving equity outcomes and reducing community-based indicators of hate and discrimination.
What is the deadline for submitting a proposal for the United by Sports program grant?
The deadline for submitting a proposal for the United by Sports program grant is May 31, 2024.
Where can I apply for the United by Sports program grant?
To apply for the United by Sports program grant, visit the following website: https://www.adidasfoundation.org/get-involved and fill out the application form.
Hashtags
#AdidasFoundation #UnitedBySport #EqualOpportunities #InclusionInSports #FightAgainstDiscrimination #SportsAndUnity #SafeSportingEnvironment #CommunityDevelopment #SportsForAll #PromotingEquality
