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Thursday, June 13, 2024

Promote Equality & Combat Discrimination in Sports: Act Now!

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Sports are meant to be a unifier, a platform where different people from all walks of life come together to build character, showcase talent, and foster camaraderie. Sadly, this isn’t always the case. Discrimination based on race, ethnicity, gender, sexual orientation, and other factors persists in sports, creating barriers and fueling hate. It’s time to take action and promote equality and fight hate and discrimination in sports.

Sports can be a catalyst for change, but only if we actively work towards making them inclusive and fair for all. Join us in our quest to end discrimination in sports and create a level playing field for everyone.

Introduction

Sports are a great way to bring people together, regardless of their backgrounds. However, discrimination based on race, ethnicity, gender, sexual orientation, and other factors continue to exist in sports, creating barriers and fueling hate. It’s time to take action and promote equality, combat discrimination, and create a level playing field for everyone. The Adidas Foundation, through its United by Sport initiative, is leading the way in supporting projects and programs that work towards this objective.

United by Sport

The Adidas Foundation’s United by Sport initiative provides funding to support projects and programs that work towards at least one of the following objectives:

  • Increasing access to coaches that practice anti-discrimination approaches and techniques in their sessions and/or increasing access to facilities where these techniques are implemented.
  • Strengthening leadership and capacity to use sport as an instrument in the community to educate and tackle systemic discrimination.
  • Increasing access to and uptake of community-based sports programs that combat the effects and root causes of hate and discrimination.
  • Improving equity outcomes and reducing community-based indicators of hate and discrimination.

Through United by Sport, the Adidas Foundation is committed to making sports inclusive and fair for all.

Eligibility

To be eligible for funding through United by Sport, organizations must be a legal and registered entity with non-profit or non-governmental status (NGO, NPO, CBO, charity, or similar) in the country where the proposed activities are implemented. Any sub-grantees would also be required to meet these criteria.

Grant Amount

Organizations have the opportunity to submit applications for new projects seeking funding ranging from a minimum amount of 150,000 EUR to a maximum amount of 700,000 EUR. Alternatively, organizations whose regular programming is fully aligned with the criteria outlined in this document can opt to apply for general operational support of up to 50,000 EUR per year for a maximum of three years (minimum amount 10,000 EUR, maximum amount 150,000 EUR).

The deadline for submitting an application is May 31, 2024.

To apply for funding or for more information, visit https://www.adidasfoundation.org/get-involved and be a part of the movement to promote equality and fight hate and discrimination in sports!

Frequently Asked Questions

What is United by Sport?

United by Sport is an initiative by the Adidas Foundation that supports projects and programs working towards promoting equality, combating discrimination, and creating a level playing field for everyone in sports.

Who is eligible for funding through United by Sport?

Legal and registered entities with non-profit or non-governmental status (NGO, NPO, CBO, charity, or similar) in the country where the proposed activities are implemented are eligible for funding. Any sub-grantees would also be required to meet these criteria.

What is the grant amount available through United by Sport?

Organizations can submit applications for new projects seeking funding ranging from a minimum amount of 150,000 EUR to a maximum amount of 700,000 EUR. Alternatively, organizations can apply for general operational support of up to 50,000 EUR per year for a maximum of three years (minimum amount 10,000 EUR, maximum amount 150,000 EUR).

What are the objectives of projects and programs supported by United by Sport?

The objectives of projects and programs supported by United by Sport include increasing access to coaches that practice anti-discrimination approaches and techniques, strengthening leadership and capacity to use sport as an instrument in the community to educate and tackle systemic discrimination, increasing access to and uptake of community-based sports programs that combat the effects and root causes of hate and discrimination, and improving equity outcomes and reducing community-based indicators of hate and discrimination.

What is the deadline for submitting an application for funding through United by Sport?

The deadline for submitting an application is May 31, 2024.

Where can I apply for funding or find more information about United by Sport?

To apply for funding or for more information, visit https://www.adidasfoundation.org/get-involved and be a part of the movement to promote equality and fight hate and discrimination in sports!

Hashtags

#UnitedBySport, #AdidasFoundation, #PromotingEquality, #CombatDiscrimination, #LevelPlayingField, #CommunitySports, #AntiDiscriminationApproaches, #FightHate, #CapacityBuilding, #EquityOutcomes

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