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Tuesday, June 18, 2024

Investing $8.5 Million in VaxSocial Initiative to Boost Vaccine Confidence: A Collaboration between AHO and Gavi

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Investing $8.5 Million in VaxSocial Initiative to Boost Vaccine Confidence

Investing $8.5 Million in VaxSocial Initiative to Boost Vaccine Confidence: A Collaboration between AHO and Gavi

Global Impact Announces Selection of Funding Recipients for VaxSocial Initiative

Global Impact, as fiscal sponsor for the VaxSocial Initiative, has selected seven organizations to receive funding totaling US$ 8.5 million. The initiative focuses on using social media to build vaccine confidence and promote behavioral change for health. AHO and Gavi recognize the importance of utilizing social media effectively in health campaigns and aim to fill this gap through VaxSocial.

Initiative Details

The selected organizations from India, Indonesia, and Nigeria will explore innovative approaches to empower populations to make positive health choices around vaccination using social media. The funded projects aim to demonstrate the effectiveness of social media platforms in promoting health campaigns and driving behavioral change at a low cost.

Funding Recipients

  • GroupM Media India PVT. LTD. (India)
  • Center for Indonesia’s Strategic Development Initiatives (Indonesia)
  • Global Health Strategies Emerging Economies PVT. LTD. (Indonesia)
  • Nivi and Save the Children (Nigeria)
  • HelpMum and Behavioral Insights Team (Nigeria)
  • Upswell, Behavioral Insights Lab, Silver Lining for the Needy Initiative, WellaHealth (Nigeria)
  • IPSOS and M&C Saatchi World Services (Evaluator)

Quotes from Key Players

“We are excited to continue advancing the VaxSocial Initiative and testing innovative approaches to build vaccine confidence through social media and behavioral science,” said Drew Otoo, President of Global Vaccines at MSD.

“We’re committed to delivering on AHO’s mission through our collaboration with Gavi to empower populations to make positive health choices around vaccination,” said Lu’chen Foster, Senior Director of Social Impact Partnerships at Meta.

“Our partnership with AHO and the new grantees for VaxSocial represents an opportunity to leverage the power of the private sector and technology in driving greater cost-effectiveness and impact of vaccine programs,” said Augustin Flory, Managing Director at Gavi.

Media Contacts

For media inquiries, please contact:

FAQ

What is the focus of the VaxSocial Initiative?

The VaxSocial Initiative focuses on using social media to build vaccine confidence and promote behavioral change for health.

Which countries’ organizations are selected as funding recipients?

The selected organizations are from India, Indonesia, and Nigeria.

What is the aim of the funded projects?

The funded projects aim to demonstrate the effectiveness of social media platforms in promoting health campaigns and driving behavioral change at a low cost.

Conclusion

The collaboration between AHO and Gavi, along with the funding recipients for the VaxSocial Initiative, highlights the commitment to leveraging social media for promoting vaccine confidence and driving positive behavioral change in health campaigns. The innovative approaches and partnerships aim to empower populations to make informed health choices around vaccination, ultimately contributing to improved public health outcomes.


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