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Tuesday, July 16, 2024

Netflix is undergoing its most significant change in a decade: How it will impact your viewing experience on the platform

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Netflix Redesigns TV App for Easier Navigation

Netflix is undergoing its most significant change in a decade: How it will impact your viewing experience on the platform

Netflix Redesigns TV App for Easier Navigation

Netflix is introducing its biggest TV app redesign in over a decade with the goal of helping users find something to watch more easily. This comes as the streaming platform aims to increase engagement time and attract subscribers to its new ad-supported tiers.

Research Findings

Research conducted by Netflix revealed that users were spending a significant amount of time scanning the home screen, a behavior they referred to as “eye gymnastics.” Viewers were observed darting between different elements on the screen such as title rows, trending sections, artwork, trailers, and synopses. To address this issue, the company sought to simplify and streamline the user experience.

Key Changes in the Redesign

Some of the major changes included in the redesign are:

  • Larger Title Cards: Thumbnails for shows and movies are now bigger, making them easier to see and potentially more enticing to click on.
  • Reorganized Information: Key details such as whether a title was “in the top 10 for 8 weeks” are highlighted in a more streamlined way.
  • “My Netflix” Tab: A new section curates content specific to the user, including shows and movies they’ve started watching or saved to their list.
  • Simplified Navigation: The menu has been moved from the left side of the screen to the top for easier access, with core options like “Home,” “Shows,” “Movies,” and “My Netflix”.

Rollout of the Redesign

The new Netflix TV app redesign is currently being tested with a limited group of the platform’s nearly 270 million subscribers. Feedback from these users will be used to make potential refinements before a wider rollout of the redesign.

This move towards focusing on engagement time reflects a larger shift at Netflix. The company now views customer satisfaction measured through engagement as a more important metric than just subscriber numbers, which they plan to stop reporting regularly next year.

FAQ

Q: What are some key changes in the Netflix TV app redesign?

A: Some key changes include larger title cards, reorganized information, the addition of a “My Netflix” tab, and simplified navigation.

Q: How is Netflix approaching the redesign rollout?

A: The redesign is currently being tested with a limited group of subscribers to gather feedback before a wider rollout.

Conclusion

Overall, the redesigned Netflix TV app aims to make it easier for users to navigate and discover content, ultimately enhancing the user experience and increasing engagement on the platform. With larger title cards, reorganized information, and simplified navigation, Netflix is taking steps to keep its audience engaged and satisfied with their viewing experience.

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